“But that same passion lives throughout the entire organization. Everywhere you go, in each of the departments, whether it’s customer service, sales, marketing, the entire company has that drive to be better and always improve.” That push to improvement is evident in the way the company celebrated factory rider Ryan Dungey’s second-in-a-row AMA Supercross Championship in the 450 class in May. KTM’s PG&A has been in growth mode for the past six years. “We like to focus one step at a time, so we didn’t really spend a lot of time reflecting on how great it was, just what’s the next step, what do we need to do to improve the bike, what do we need to do to improve our infrastructure,” Burleson said. He added, “I can’t say that I’ve ever stepped back and wondered, ‘How great is this?’ It’s a lot more like, OK, when Roger De Coster says, ‘I need X,’ we’ve got to find a way to get him X.” Although, the hard work is paying off. Dungey’s 2016 Supercross championship was his third overall, and he took nine wins during the season. And Burleson is quick to point out the success of the entire KTM factory team, as races such as Round 8 in Atlanta led to KTM riders taking four out of the top five spots. Marvin Musquin finished seventh in the standings during his first year of 450SX competition. Eleven races into the Lucas Oil Motocross Championship, Musquin was sitting third in points.
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